Redesigning Text-Heavy Handouts

Here’s a recent response (with a few edits to protect confidentiality) to a question by a PR person who wanted to know how I’d redesign some single-page flyers for a client of theirs. “I think {your client’s} projects are as much “information design” as they are graphic design. In other words the project isn’t just “how do I make this look better” but also involves thinking about how to categorize and “chunk” the information so it has more of an impact, and then design a layout that does a good job of both branding the client and getting the information read. I’d be looking at the text not just as…