• Social Media,  Technology,  Tips & Helpful Info

    Twitter Activity Analysis Tool

    Are you wondering if the time you spend on Twitter (either marketing yourself or a company) is well spent? Thanks to Jane Friedman’s Electric Speed newsletter I’ve learned about a new tool that can tell you how much you’re using Twitter, what types of Tweets you’re posting, what hashtags you’ve used and whether you tend to repost or post all new content. Account Analysis Tool I think this tool is especially valuable for small- and micro-biz owners who do their own tweeting. For example, a business owner might discover they aren’t retweeting enough people in their business area, or that they only use hashtags that correspond to their favorite sports…

  • header image with computer monitor and iPad showing a website
    Technology,  Tips & Helpful Info

    Online Store Checklist

    With the closure of the Amazon Hosted Stores on the horizon (official date sometime in 2016) we’re talking to potential clients who have been using that service. Whether considering other hosted services or doing a “build/host your own” store we’ve noticed that we’re giving clients the same basic list of items to think about when deciding which software/service to move to. The standard set of “store things” are: Ease of associating a custom domain. Ease of adding items (sku, description, weight, price, category, photos). If the photo can be zoomed into by the customer to look at details (Amazon provided that). Being able to group items by category. How to…

  • photo of cinnamon rolls
    Client Work,  Tips & Helpful Info

    Redesigning Text-Heavy Handouts

    Here’s a recent response (with a few edits to protect confidentiality) to a question by a PR person who wanted to know how I’d redesign some single-page flyers for a client of theirs. “I think {your client’s} projects are as much “information design” as they are graphic design. In other words the project isn’t just “how do I make this look better” but also involves thinking about how to categorize and “chunk” the information so it has more of an impact, and then design a layout that does a good job of both branding the client and getting the information read. I’d be looking at the text not just as…