• Technology,  Tips & Helpful Info

    Online Store Checklist

    With the closure of the Amazon Hosted Stores on the horizon (official date sometime in 2016) we’re talking to potential clients who have been using that service. Whether considering other hosted services or doing a “build/host your own” store we’ve noticed that we’re giving clients the same basic list of items to think about when deciding which software/service to move to. The standard set of “store things” are: Ease of associating a custom domain. Ease of adding items (sku, description, weight, price, category, photos). If the photo can be zoomed into by the customer to look at details (Amazon provided that). Being able to group items by category. How to…

  • Client Work,  Tips & Helpful Info

    Redesigning Text-Heavy Handouts

    Here’s a recent response (with a few edits to protect confidentiality) to a question by a PR person who wanted to know how I’d redesign some single-page flyers for a client of theirs. “I think {your client’s} projects are as much “information design” as they are graphic design. In other words the project isn’t just “how do I make this look better” but also involves thinking about how to categorize and “chunk” the information so it has more of an impact, and then design a layout that does a good job of both branding the client and getting the information read. I’d be looking at the text not just as…