A throwback post today, about some brochure writing I did for a local client. At the time that Mr. LeDoux approached us about creating a brochure he typically marketed using humorous postcards with cartoon illustrations, so he didn’t have much in the way of content that could be repurposed. I took detailed notes at our initial meeting about what he wanted to convey, and wrote text geared to appeal to his target market. Since his postcards were humorous, I kept the tone light-hearted and casual.  We went through a couple of rounds of edits to get the text right where Mr. LeDoux wanted it. Most of the time when I…