Tag: Writing

Three Tips for Improving RFP Titles

A lot of government departments and corporations work hard at figuring out what to put in their RFPs, but spend little time thinking about the RFP title or the names of the documents associated with the proposal request. Clear posting titles can often be the last priority, especially when the RFP creators are busy thinking […]

Throwback Thursday: Writing and Design of LeDoux Brochure

A throwback post today, about some brochure writing I did for a local client. At the time that Mr. LeDoux approached us about creating a brochure he typically marketed using humorous postcards with cartoon illustrations, so he didn’t have much in the way of content that could be repurposed. I took detailed notes at our […]

Technical Documentation and Crowdsourcing

Extremely interesting post on the I’d Rather Be Writing website about crowdsourcing documentation. My major takeaway is this: “It takes more of a sense of expertise and authoritativeness to write documentation than to answer a forum question.” I agree completely. I also agree with his premise that our jobs aren’t going away any time soon […]

Redesigning Text-Heavy Handouts

Here’s a recent response (with a few edits to protect confidentiality) to a question by a PR person who wanted to know how I’d redesign some single-page flyers for a client of theirs. “I think {your client’s} projects are as much “information design” as they are graphic design. In other words the project isn’t just […]